Skip to content Skip to sidebar Skip to footer
Showing posts with the label Principles of Marketing

Chapter 7 : Principles of Marketing : creation of the marketing strategy. (STP)

Marketing strategy is an important part of marketing. Marketing strategy talks about who is your t… Read more Chapter 7 : Principles of Marketing : creation of the marketing strategy. (STP)

Principles of Marketing : Chapter 6 (business buying behavior)

In the previous chapter we discussed the buying behavior of the customers, in this chapter, we will… Read more Principles of Marketing : Chapter 6 (business buying behavior)

Principles of Marketing . Chapter 5 : Consumer buying behavior and Markets

This chapter illustrates the buying behavior of consumers who buy or consume good for their persona… Read more Principles of Marketing . Chapter 5 : Consumer buying behavior and Markets

Principles of Marketing : Chapter 4 (Managing marketing information)

As discussed in chapter 3, one of the most important parts of micro-environment is the customer /co… Read more Principles of Marketing : Chapter 4 (Managing marketing information)

Principles of Marketing : Chapter 3 (Market-Environment)

For the expansion of a company whether in a national market or international market, one should foc… Read more Principles of Marketing : Chapter 3 (Market-Environment)

Principles of Marketing : Chapter 2

As discussed in previous class that marketing is all about creating a certain amount of value and… Read more Principles of Marketing : Chapter 2

Principles of Marketing : Chapter 1

So the main error of understanding between Marketing and sales is that industry in Pakistan normal… Read more Principles of Marketing : Chapter 1